Every brand. One partner.
Zero compromises.
Exclusive savings, expert support, and a real community for dance educators, studio owners, and supporters of the arts.
How does it work?
Apply
Choose your program — Insider, Partner, or Referral — and complete the short application in about 2 minutes.
Get Verified
We confirm your status quickly. Insider & Referral approvals within 1–2 business days. Partner within 48 hours.
Save or earn
Your discount applies automatically at checkout. Referral cash back pays monthly. Partner stores go live within a week.
One Destination. Three Ways to Partner with DWC
Free to join. No minimums to start. Cancel anytime.
Insider
For individual dance educators
- Save 10% on every order
- Free shipping on orders $100+
- Become an affiliate and earn cash back by curating your favorite styles
- Member pricing across all authorized brands
- Early access to new arrivals and sales
- Earn DWC Reward Points on every purchase
Partner
For studio owners and operators
- 15% off from day one — unlock 20% after $2000 in purchases (rolling 12 months)
- Your own branded Dress Code Store — we build it for you
- Dedicated studio rep with real dance industry expertise
- Private community access for studio owners
- Expert-led webinars on business, pointe fitting & more
Referral
For arts supporters, creators & advocates
- Your own curated DWC page — built by our team
- Earn 7.5% cash back on every referred order - Top performers unlock 10%
- Share 20+ Brands, Top Pointe Shoe brands & essentials all in one place
- No purchase required — sign up and start sharing
- Monthly payouts via PayPal, ACH, or store credit
- Open to parents, alumni, influencers & dance advocates
WHICH PROGRAM IS RIGHT FOR ME? — 30-SECOND QUIZ
Find your fit.
Question 1 of 3
Which best describes you?
Pick the option that fits best — you can always layer programs later.
Question 2 of 3
How do you typically buy dancewear?
This helps us find the program with the best fit for you.
Question 3 of 3
What matters most to you?
Last question — we promise.
Studio Insider
Great savings on every order with referral earnings on the side.
- Save up to 15% on every order
- Free shipping on orders $75+
- Earn cash back by curating your favorite styles
Studio Partner
Built for studios that want the full toolkit — savings, store, rep, and community.
- 15% off from day one, jumps to 20% after $1,500
- Your own branded Dress Code Store
- Dedicated rep + private community access
Studio Referral
Earn 12% cash back just by sharing what you love — no purchase required.
- Your own curated DWC page — we build it
- Earn 12% on every referred order
- Monthly payout via PayPal, ACH, or store credit
We've been where you are.
Stop juggling four vendors and four invoices.
Access 20+ authorized dance brands through one relationship, one invoice, and one point of contact.
Multi-brand ordering. Fast restocking. Simplified dress code management. Easy exchanges.
Dance isn't something we sell. It's something we've lived.
We've been dancers, studio owners, fitters, and retailers. We understand the challenges because we've experienced them firsthand.
Whether you're a new educator or a studio of 400.
We treat you like the only account we work with. Our program rewards loyalty as your volume grows — starting at 15% and climbing to 20% as a Studio Partner, with a dedicated rep who knows your dress code by heart.
DWC has been with us through six locations and twenty-two years. They know our dress code better than some of our educators do.
Finally found the right pointe shoe for my daughter's complex foot — we'd been to three other stores and DWC was the only one who offered this fit.
My rep knows my dancers' sizing. I don't have to re-explain my studio every call. That's worth more than any discount.
Everything you need to know.
Still have questions? Reach out to your dedicated rep.
The DWC Studio Program is a free loyalty program for dance studio owners and educators. It gives you access to wholesale discounts, a dedicated account rep, and exclusive perks that grow with your order volume.